{"id":987,"date":"2023-02-02T16:00:50","date_gmt":"2023-02-02T07:00:50","guid":{"rendered":"https:\/\/goodie-foodie.com\/en\/?p=987"},"modified":"2025-07-21T18:03:19","modified_gmt":"2025-07-21T09:03:19","slug":"23011","status":"publish","type":"post","link":"https:\/\/goodie-foodie.com\/en\/23011\/","title":{"rendered":"How to eat ehomaki | For 2023, face 165\u00b0 south-southeast!"},"content":{"rendered":"<h2 class=\"num\">The tradition of eating <em>ehomaki<\/em> on Setsubun<\/h2>\r\n<div class=\"article-img-small\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/01\/23011_01_ehoumaki.jpg\" alt=\"The tradition of eating ehomaki on Setsubun\" width=\"1500\" height=\"756\" class=\"alignnone size-full wp-image-5155\" \/><\/div>\r\n<p style=\"text-align: right; font-size: smaller;\">\u51fa\u5178\uff1a\u5341\u4e8c\u7d44\u306e\u5185\u3000\u4e03\u4ee3\u76ee\u4e09\u821b\u306e\u8c46\u307e\u304d<\/p>\r\n<p>The origin of<em> ehomaki<\/em> traces back to Osaka, from the Edo period (1603-1867) to Meji period (1868-1912). It is thought that the tradition first began when merchants and geisha ate sushi to wish for successful business. At that time, the word <em>ehomaki<\/em> was not yet used, and this style of sushi was referred to as \u201c<em>futomaki-zushi<\/em>\u201d (thick roll sushi) or \u201c<em>marukaburi-zushi<\/em>\u201d (sushi eaten all at once).<\/p>\r\n<div class=\"article-img-small\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/02\/23011_02_230124_0014rs.jpg\" alt=\"The tradition of eating ehomaki on Setsubun\" width=\"1500\" height=\"1000\" class=\"alignnone size-full wp-image-5309\" \/><\/div>\r\n<p>Later, this tradition spread throughout the entire Kansai region. Around 1990, when this style of sushi began to be sold at convenience stores under the name of \u201c<em>ehomaki<\/em>\u201d (lucky direction rolls), the tradition spread around the entire nation of Japan. In fact, the popular Japanese concept of Setsubun as a time to enjoy<em> ehomaki<\/em> has only existed for this relatively short time.<\/p>\r\n<h2 class=\"num\">Auspicious ingredients<\/h2>\r\n<div class=\"article-img-small\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/01\/23011_03_230124_0073-1.jpg\" alt=\"Auspicious ingredients\" width=\"1500\" height=\"1000\" class=\"alignnone size-full wp-image-5210\" \/><\/div>\r\n<p><em>Ehomaki<\/em> includes seven ingredients, said to represent the <em>Shichifukujin<\/em> (Seven Gods of Fortune). It is thought to be \u201cgood fortune rolled up into a food\u201d. Recently, we often see interesting variations of<em> ehomaki<\/em>, which include ingredients to appeal to people of all ages.<\/p>\r\n<div class=\"article-img-wide\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/01\/23011_04_230124_0040-1.jpg\" alt=\"Auspicious ingredients\" width=\"1500\" height=\"1000\" class=\"alignnone size-full wp-image-5211\" \/><\/div>\r\n<p>For this year, the year of the Rabbit, Hotel Chinzanso Tokyo will be selling their \u201c2023 <em>Kinsei<\/em> (denoting a product made with special care) <em>Ehomaki<\/em>\u201d, with the wish for happy and fortunate things to come hopping in, and spread throughout the year! In hope of extra prosperity, eight ingredients have been selected: <em>ni-anago<\/em> (simmered conger eel),<em> hotate yamato-ni<\/em> (sweet simmered scallop), <em>tenshi no ebi<\/em> (angel shrimp), <em>atsuyaki tamago<\/em> (thick omelet), zucchini, <em>kanpyo<\/em> (dried gourd), <em>oage<\/em> (fried tofu) with ginger, and smoked salmon. To give the nori seaweed its beautiful appearance, the chefs have perfected their rolling technique to create a slight swirl, resembling the hiragana character \u306e (no). This hefty <em>ehomaki<\/em> is packed with luxurious flavors!<\/p>\r\n<h2 class=\"num\">The smart way to eat <em>ehomaki<\/em><\/h2>\r\n<div class=\"article-img-small\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/01\/23011_05_230124_0155-1.jpg\" alt=\"The smart way to eat ehomaki\" width=\"1500\" height=\"1000\" class=\"alignnone size-full wp-image-5209\" \/><\/div>\r\n<p>The rules for eating<em> ehomaki<\/em> are to face the <em>eho<\/em> (lucky direction), and eat the entire roll without saying a word. The lucky direction is said to point to the<em> kami-sama<\/em> (gods). There are only four lucky directions: east-northeast, west-southwest, south-southeast, and north-northwest. The direction for each year is set according to the<em> jikkan<\/em> (Chinese zodiac). The idea that <em>ehomaki<\/em> should be eaten without cutting represents the wish to not cut off relationships.<\/p>\r\n<div class=\"article-img-small\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/01\/23011_06_230124_0036-1.jpg\" alt=\"The smart way to eat ehomaki\" width=\"1500\" height=\"1000\" class=\"alignnone size-full wp-image-5208\" \/><\/div>\r\n<p>It\u2019s said that the thicker an <em>ehomaki<\/em> is, the more fortune it will bring, and every new year brings even thicker<em> ehomaki<\/em> to store shelves. While the basic style is to eat an entire <em>ehomaki<\/em> all at once and without cutting, there is also the concept of sharing good fortune by splitting <em>ehomaki<\/em> with family or friends.<\/p>\r\n<h2 class=\"num\">This year, face south-southeast!<\/h2>\r\n<div class=\"article-img-small\"><img decoding=\"async\" src=\"https:\/\/goodie-foodie.com\/wp-content\/uploads\/2023\/01\/23011_07_230124_0191a-1.jpg\" alt=\"This year, face south-southeast!\" width=\"1500\" height=\"1000\" class=\"alignnone size-full wp-image-5207\" \/><\/div>\r\n<p>2023\u2019s lucky direction is south-southeast. If you use the compass function on a smartphone, with north at 0\u00b0, the lucky direction will lie at 165\u00b0.<\/p>\r\n<p>Each aspect of <em>ehomaki<\/em>, from the ingredients to the way it is eaten, represents good fortune. Let some luck into your year to come with an <em>ehomaki<\/em>!<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>February 3rd is celebrated as \u201cSetsubun\u201d, a day which marks the division of winter and spring. Popular ways to celebrate Setsubun include a traditional scattering of beans to repel evil spirits, and eating a rolled sushi called ehomaki to wish for good health in the season to come. With Setsubun almost here, we visited Miyuki, the Japanese restaurant at Hotel Chinzanso Tokyo, for some expert advice about the smart way to eat ehomaki.<\/p>\n","protected":false},"author":2,"featured_media":990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[56,64,76,91,98,104],"class_list":["post-987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slug_articles","tag-what","tag-classic","tag-local-gourmet","tag-setsubun","tag-sushi","tag-winter"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/posts\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":11,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/posts\/987\/revisions\/2309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/media\/990"}],"wp:attachment":[{"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodie-foodie.com\/en\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}