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Whether you call it sushi train, conveyor belt sushi, or rotating sushi, kaiten-zushi is a true crowd pleaser! Nowadays, the kaiten-zushi experience is more than just sushi, with most restaurants also offering impressive side menus, desserts, and more. This style of dining is fun for everyone, children and adults alike. This time, we visited Kurasushi Asakusa ROX, a kaiten-zushi restaurant which is specially designed for the enjoyment of visiting tourists, to learn the smart way to enjoy this fun twist on Japan’s best-known food.
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Kaiten-zushi restaurants can be found almost anywhere in Japan, and are recently becoming popular overseas as well. Kaiten-zushi was first invented in 1958 in Higashiosaka, a city in Osaka Prefecture, by SHIRAISHI Yoshiaki, a businessman who was inspired when he saw conveyor belts used in a beer factory production line. Before long, he had come up with the concept of a conveyor belt lane of spinning sushi.
This time, accompanied by my friend, Taiwanese author RIICHI Chang, I visited Kurasushi Asakusa ROX, which opened in January 2020.
Entering the restaurant, you’ll find a reception station. Use the touch panel to print your ticket, then once your number is shown on the LCD screen, follow the instructions to your seat.
The restaurant is designed to enhance visitors’ appreciation of Japanese culture as they enjoy sushi, and has been heralded as the Japanese restaurant industry’s first “Japanese culture promotion format restaurant”. As soon as you enter, you’ll notice traditional Japanese decorations including ukiyo-e (woodblock prints), immediately creating a festive atmosphere.
You’ll be greeted by humorous okame and hyottoko masks, and even find a festival stall space where you can try your hand at games such as shateki (shooting gallery).
The boldly unconventional interior design was produced by creative director SATO Kashiwa. Inspired by UTAGAWA Hiroshige’s artwork, Famous View in Edo: Amusements While Waiting for the Moon on the Twenty-sixth Night in Takanawa, he recreated the scene of people gathering under pavilion roofs to enjoy Japanese cuisine.
After taking your seat, first, wipe your hands. Using a small towel called oshibori to clean your hands before dining is an important part of Japanese culture and etiquette.
At Kurasushi, to maximize the table space for each customer and create a sense of openness, condiments such as shoyu (soy sauce) and gari (pickled ginger), as well as utensils such as chopsticks and spoons, are concealed within the table.
Dining at a Japanese kaiten-zushi begins with making your own tea. Take the powdered green tea out from the table, and add two heaped spoons to your teacup.
After adding the powdered green tea to your teacup, use the hot water dispenser at the table to fill your cup. Be mindful that the water is very hot, and take care not to burn yourself!
Once the tea is made, use the touch panel installed at your table to begin ordering. Kurasushi is frequented by visitors from overseas, and the touch panel can be set to operate in four languages: Japanese, English, Chinese, and Korean.
Let’s start by ordering some classic sushi dishes. To order, choose the topping, select the volume of rice, input the number of pieces, and press the order button. Now, just wait for your sushi to arrive! There’s no need to say a word, making ordering a very simple and convenient experience, even for customers who do not speak Japanese.
Shortly after placing your order, the sushi will arrive via the special delivery lane. When sushi plates stop adjacent to your table, pick them up and place them on your table. If you’re not certain what to order from the pictures on the touch panel, keep an eye on the regular rotation lane for any particularly delicious-looking pieces. Sushi on the regular rotation lane is available for anyone to take – just be mindful not to take sushi on the delivery lane that someone else has ordered!
Sushi at Kurasushi is served without wasabi. If you’d like to add some, you’ll find packets of wasabi regularly rotating around the conveyor belt.
Dispense some wasabi onto the sushi plate, then pick up your preferred amount with chopsticks and place it atop a piece of sushi. If you don’t care for the aromatic heat of wasabi, of course it’s also fine to go sabi-nuki (hold the wasabi).
The soy sauce bottles at Kurasushi allow you to control the precise amount, so there is no need to pour out soy sauce into a dish and dip your sushi. Simply add soy sauce to the top of your sushi, a drop at a time.
It’s perfectly acceptable to enjoy sushi with chopsticks, or with your hands. Certain styles of sushi, such as gunkan-maki (“battleship sushi”, wrapped in a strip of seaweed to form a cup) used to serve toppings like ikura (salmon roe), are easier to eat without spilling by hand.
At Kurasushi, there are two sauces offered at the table. Pictured on the left is amadare, a sweetened soy-based sauce. In the center is standard shoyu (soy sauce). At Kurasushi Asakusa ROX, which is frequented by customers from overseas, a third option of gluten-free soy sauce is provided, pictured on the right.
The thick amadare is well suited for toppings such as anago (salt-water eel) and shellfish.
When enjoying sushi, don’t forget the gari. This pickled ginger serves a palate cleanser between different types of sushi. Each table has a box with gari, so serve as much as you will eat onto your plate.
A fattier cut of tuna, enjoyed for its melt-in-the-mouth texture.
商品名:極み熟成 中とろ一貫
Lean tuna meat that has been marinated in soy sauce.
商品名:大切り熟成漬けまぐろ
Fresh, raw salmon is a timeless kaiten-zushi favorite.
商品名:生サーモン
Appreciate the delicate savory flavor of white-meat fish.
商品名:極み熟成 真鯛
Perfectly-prepared squid is tender and sweet.
商品名:真いか
Farmed yellowtail, also known as buri (amberjack), has a clean taste and tender texture.
商品名:はまち
Salmon roe served in a cup made by wrapping seaweed around sushi rice. Enjoy the pleasant popping sensation.
商品名:たっぷりいくら軍艦
Sardine is a classic blue-backed fish for sushi. Served with a dab of ginger.
商品名:真いわし
Marinated mackerel is enjoyed for its sumptuous fat.
商品名:肉厚とろ〆さば
For those who would like to try sushi, but are not entirely confident about eating raw fish fear not! Kurasushi offers many types of sushi which do not contain raw fish.
Indulge in an entire salt-water eel per piece. The amadare sauce is a perfect match!
商品名:活〆穴子一本握り一貫
This sweet-and-savory layered omelette is a childhood favorite in Japan.
商品名:たまご焼き
This luxurious bite features Omi brand beef.
商品名:近江牛にぎり一貫
Fresh, crispy prawn tempura with sushi rice wrapped in nori seaweed – a mouthwatering combination!
商品名:手巻きえび天一貫
When you go out for kaiten-zushi, don’t forget to try the wide variety of non-sushi items on the menu. Chawan-mushi (steamed custard), udon noodles, kakiage (fritters), and korokke (croquettes) are some of the most popular at kaiten-zushi restaurants throughout Japan. If you’ve come all the way to Japan, branch out from sushi and try these authentic favorites as well!
This steamed dish is made from eggs blended with dashi stock. While it has no specific connection to sushi, it is now considered a classic kaiten-zushi dish.
商品名:特製茶碗蒸し
A type of vegetable tempura featuring small bits instead of whole vegetables. This is a corn fritter.
商品名:とうもろこしかき揚げ
These breaded and fried potato patties come in a variety of flavors. Kurasushi offers a version seasoned with fragrant curry powder.
商品名:カレーコロッケ
A simple and satisfying udon. Kurasushi also offers excellent noodle dishes.
商品名:かけうどん
Don’t forget to save some room for dessert! Western desserts such as ice cream and cakes are also offered, but let’s take a look at some traditional Japanese sweets.
This soft and subtle traditional Japanese sweet is a must-try! Dusted with kinako (toasted soybean powder).
商品名:京わらびもち
Deep-fried sweet potatoes in a honey coating!
商品名:大学芋スティック
After you’ve finished a plate, deposit it into the plate return slot at your table. The machine will automatically keep track of how many plates you’ve had, making it simple and smooth to get your bill.
To get your bill, you’ll need to scan the ticket you got from the reception machine when you entered the restaurant. Be sure not to misplace your ticket. After scanning your ticket, you’ll be given payment options.
Dining at Kurasushi Asakusa ROX is as much fun as it is filling! The restaurant also offers booth seating ideal for families. In addition to great food, this is a chance to experience genuine Japanese culture – don’t miss it during your trip to Japan! Kurasushi has locations throughout Japan, so you can also try the sushi in this article at most major cities outside of Tokyo.
Established in 1977 in Sakai City, Osaka Prefecture. As of September 2022, there are now about 610 locations, not only throughout Japan, but also in the United States and Taiwan.
*The information is based on the time of reporting or creation, and may differ from the current situation.
text: goodiefoodie
photo: HATABARA Yuji